<![CDATA[By Nancy E. Hassel, American Pet Professionals Are you disrupting your area of the Pet Industry? What are you doing that is different? What are you doing that is better than your competition? What are you doing that is Innovative? What are you doing that is Mind Blowing? What are you doing that is the 1st ever in the Pet Industry? Are you offering a service or product that your competition is NOT? How is your product or service Disrupting your area of the Pet Industry? Will it beome the standard practice by which others will have to adhere to? Adapt to? Change their standards/services or products to match your disruption? Think about it… For example: Periscope has disrupted the Social Media world – before periscope there was google+ (live hangouts), Meerkat (live streaming) and now there is Facebook Live Streaming. While Periscope was not the first live streaming it is the fastest growing and disrupted the industry why everyone else is trying to quickly adapt their apps/software. Product example: Raw Dog Food: Even though it has been around 10+ (or longer) years – I highly doubt the pet food manufacturers who were solely making kibble ever thought it would go mainstream in the way that it has. More and more dog owners now feed raw…and the pet food industry is adapting to that disruption by offering their version of raw dog food – in addition to what they already make. Service example: Dog Training: Cesar Millan disrupted the dog training world by debuting in 2004 on NatGeo with The Dog Whisperer. While there were some ‘celebrity’ dog trainers over the years – nothing like this. He disrupted this area of the industry big time. Then a few years later Victoria Stillwell disrupted with “It’s me or the dog” which was originally in the UK, then the show was here. Whatever you think about either is so not the point – it is how they disrupted the dog training world and continue to do so. Technology for our pets is jumping into the disruption of the industry with so many new, innovative, helpful products to better the lives of our pets. I can’t wait to see where it goes. Are you getting a better understanding now of disrupting your area of the pet industry? Have I got your wheels spinning yet? What are you doing that will or is positively disrupt/revoluntize your area of the pet industry? Comment in the section below and let me know!]]>
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