Tag Archives: pet industry

Celebrating 12 years in business!

Today, February 27, 2021 we celebrate 12 years in Business!

It was a cold night in February 2009, smack dab in the middle of the recession when our founder and President of APP, Nancy Hassel decided to host a networking...

Read more

Is Your Pet Included in Your Brand’s Story?

by Nancy Hassel, American Pet Professionals

These days, there is a lot of talk in marketing about creating your Brand Story. In fact, many marketing experts are advising businesses to go beyond storytelling and focus on story living....

Read more

Unlimited Potential of Relationship Networking

by Nancy Hassel, American Pet Professionals

Have you ever played the Kevin Bacon Game? Usually called Six Degrees of Kevin Bacon, it is a game that challenges you to connect any actor or actress to Kevin Bacon in 6...

Read more

A Recap of the Pet Industry in 2020

by Nancy Hassel of American Pet Professionals

It’s been almost a year ago since experts predicted that the pet industry in the United States would grow to $100 billion by the end of 2020, or very close to that number.   As we were blissfully beginning 2020, with a...

Read more