Pet Industry 101® – Summer School Session – Live Interactive Webinar!
** LIVE Wednesday, August 6, 2025 at 1 pm EST! **
Are you a brand-new or aspiring pet professional? Feeling a little overwhelmed or unsure where to start? You’re not alone — and this live, info-packed Summer School Session is just for you!
This isn’t just another webinar — it’s a live, interactive session designed to help you understand the pet industry and where you fit in.
🐾 Who This Is For:
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Aspiring pet professionals
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New pet business owners (less than 1 year in business)
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People who need help in choosing the right pet career or business model
🎓 What to Expect:
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Intro to different areas of the pet industry
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How to choose the right pet career or business model for you
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Learn to avoid common (and costly) pitfalls in your first year of business
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Simple, actionable tips to help you grow with clarity
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Where and how to market your pet biz to the right audience
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Plus, there will be time for your questions — live!
🎁 Register now and get TWO exclusive bonuses (a $30+ value!):
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Pet Industry 101 Workbook & Resource Guide
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2025 Pet Industry Events Calendar + Planning Workbook
🎤 Want to come on “stage” and ask your questions live? Space is limited to keep this interactive and supportive.
💵 Only $67 per person!
Ready to take your first step with clarity and confidence?
👉 [Register now] and lock in your spot!
👩🏫 Hosted by Nancy Hassel, Founder & President of American Pet Professionals – 20+ years of experience in the pet industry — she’s seen it all and is here to help you skip the mistakes and build with confidence! Speaker, Educator, Pet Industry Expert, Pet Business Consultant, Marketing, Public Relations and former TV Producer.
Ready to Learn?
Register TODAY!
Hurry, Limited Space!
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Past Events We Have Hosted:
How to Host Successful Pet Events – Webinar!
** LIVE Wednesday, June 5, 2024 at 1 pm EST **
This webinar/mini course is perfect for Pet Business owners eager to learn how to host successful pet events that drive new revenue! Ready to bring people into your location and build a vibrant pet community? Host events to pick up your slow season! Create that FOMO!
“I have hosted and co-hosted over 1,000 different pet events in the past 15 years and I’ll show you how to make your pet event a success that you can duplicate over and over!” ~ Nancy H.
This webinar is for you if you want to learn:
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If you want to learn step-by-step how to brainstorm, create, plan, promote, and host successful pet events to turn your pet business into a community hub!
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Don’t have a location to host a pet event? We will review many places you can host or co-host an event with!
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Event ideas that will make your pet business or rescue stand out! Create that FOMO!
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How to Plan and think of every last detail for your event!
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How to get Media Buzz about your event beyond just social media! –> How to reach the media and get press coverage
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How to get more attendees at your event and new customers through your doors!
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Teach you how to get FREE pet products donated for your event.
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Best practices for hosting an event that will keep your customers and new ones asking you when the next event is!
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Included: Webinar Takeaway PDF with links and info discussed in the webinar.
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BONUS: Our 200+ Expanded Edition of Pet Event Ideas Ebook! (Normally you would have to pay extra for this!)
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BONUS: Checklist for you and your team to guide you throughout your planning process.
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Included: Live Q&A at the end of the webinar!
You will be given access to the replay for 2 weeks after the live event.
The Webinar is being hosted
LIVE on Wednesday, June 5, 2024, at 1 pm EST!
This webinar has been created and written by Nancy Hassel, who has hosted and co-hosted over 1,000 pet events in the past 10+ years for every pet business you can imagine! Nancy is also a Pet Industry and Public Relations Expert, Podcast Host of Digging Into the Pet Industry™, frequent podcast guest, Speaker for over 15 years in the pet industry, and the President and Founder of American Pet Professionals, Nancy Hassel.
Based on our 5-star rated popular course, done in a way that is timely and easy for any pet pro to get started hosting their own successful pet events! ** Due to the digital nature of this webinar and the digital products included, there are no refunds for this webinar.
MISSED OUT?
You can access the REPLAY of this Webinar HERE!
If you missed the opening reception the exhibit is up until May 30, 2024 at the Islip Arts Council!
COMING IN 2024 – OUR NEXT INSTALLATION OF PET INDUSTRY 101™ A LIVE INTERACTIVE COURSE!
Who is Pet Industry 101 for?
If you are a new or aspiring pet professional this course will give you ideas, insight, tools, and tips on just how to get started in the Pet Industry.
“After 20+ years in the pet industry, coaching many pet business owners, up and coming pet professionals, and teaching people who have come from other industries – about the pet industry. I thought it was time for a more well-defined course to simplify a pathway into the pet industry and set pet business owners up for success. We have done a few past Pet Industry 101 events, since 2016 actually, and a few in 2022, and I am excited to finally bring this streamlined course to fruition for new pet pros!” ~ Nancy Hassel, founder & President of American Pet Professionals.
Pet Industry 101™ course will:
- Provide resources and education in the form of:
- Video tutorial sessions
- Live Q&A seminars
- Downloadable workbooks and guides with industry information to help a new pet professional get started and take the next steps in their businesses.
- Resources specifically compiled for new pet professionals.
- Help guide you if you’re not sure exactly what you want to do in the industry.
- Many aspiring pet professionals can be overwhelmed with all the opportunities to have a business in the industry, we have a specific session on how to help you flush out the best business model suited for you, your passions, expertise.
- Help you with your business development of your new pet business by providing insight, expertise and guidance from industry experts.
Who is this course suited for?
- A person who is just getting started in the industry, whether you are going to operate your own business, or if you are taking on a new role within the industry – but want to know more about the industry.
- If you are a new or aspiring pet professional this course will give you ideas, insight, tools and tips on how to get started in the Pet Industry.
- If you have a business already, but are only in business a year or two. The caveat to that is we will have a ton of information and resources that pet business owners may not be aware of, but the course is really geared toward the new/about to be pet business owner!
- We will cover some business areas that you don’t want to skip over when getting your new pet business started. And include educational materials on such with information for many experts and companies that can help you in specific areas of being in business.
- We will also have a specific session on what pet industry event is suited for you to attend. This is very important for new pet business owners to understand so you spend money in the correct areas – and don’t waste money in areas that will not help grow your new business!
If this sounds like you, be sure to sign up for our VIP Waitlist to find out when the course will launch in 2023 and how you can sign up. We will even send you a bonus downloadable workbook to get started in the industry!
Thank you to everyone who attended our 15-YearNetworking Dinner celebration on Thursday, April 25, 2024, which was held at
Lily’s of Babylon, 345 Park Avenue, Babylon, NY 11702
Thank you to our swag bag contributors!
Thank you to our swag bag contributors!
Oh no!
Did you miss our FALL Pet Industry 101™ Live event?
Bummer!
We had such a fantastic event with brand new pet pros. If you are sad you missed it, sign up for our VIP WAITLIST for when our membership doors open again. We host 3 different events monthly for our member in addition to a ton of support, content, education, connections, referrals, access to our founder during office hours and so much more!
Get on the VIP Waitlist to be among the first to know when membership doors open again soon!
The FALL Pet Industry 101™ LIVE Q&A is in SESSION on
Wednesday, October 5, 2022 at 2pm EST!
Register today!
Are you thinking about entering into the pet industry, but are not quite sure yet what you want to do?
Or are just starting out with your business and need more information about the industry?
Have questions about your business and need support? Or just want to know more about the pet industry? Then this is the event for YOU!
Sign up for our LIVE Pet Industry 101™ Q & A to speak directly with APP founder &President Nancy Hassel who has 20+ years experience in the pet industry!
We are always thrilled to meet new pet professionals, aspiring pet pros and answer any questions you may have about the pet industry!
Pet Industry 101™ LIVE Q&A!
Wednesday, October 5, 2022
2 pm EST
Hosted on ZOOM
REGISTER TODAY To Save Your Seat!
American Pet Professionals, (APP), is a multiple award-winning National Business Networking, Educational, and Multimedia Organization for the Pet Industry. Educating, Uniting, Referring, Connecting, and Helping all Pet Professionals since February of 2009!
The membership-based organization offers in-person networking events nationwide with expert speakers offering their expertise on many different topics to help individuals and businesses grow, work together and unite the pet industry. Hosting over 125+ in-person networking and educational events for pet professionals since its inception. In addition to in-person networking events, American Pet Professionals has hosted hundreds of live educational webinars and Qebinars™ for their members; hosts multiple live networking and mastermind events for members monthly, membership resources, office hours, and direct introductions to others in the industry for their members.