Category Archives: Pet Influencers

Pet Influencers at SuperZoo

By Nancy E. Hassel, American Pet Professionals As with any trade show, there are always booth babes to attract buyers over to the manufacturer’s booth and in the pet industry those influencer’s range from puppies for adoption, TV stars to social media influencer's, especially from Instagram. This year there seem to be more...
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How do you handle Competition?

Who is your biggest competition?  Do you know?  This week I will be walking the trade show floor of Global Pet Expo - last year walking the show was estimated to be the equivalent of walking 4-miles of pet products from around the world.  Four miles!  This year it is estimated...
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