Welcome to our weekly featured member of American Pet Professionals! This week, August 24, 2015 we feature Dana Humphrey of Whitegate PR.

Check out our fun Q&A interview with Dana of Whitegate PR and her experience so far in the Pet Industry:

How long have you been in the Pet Industry?
12 years
What drew you to the Pet Industry?
My pug Winston
The best thing about your experience so far?
Everyone is passionate!
Are you a solo petrepreneur or do you have employees?
I have a team of four: Eve, Rebecca, Emma and me!
If you could change/add/create ONE thing in the pet industry what would that be?
A resource for companies and shelters to better collaborate.
What is the most interesting thing about your business or rescue group?
I also position myself as a pet expert, and The Pet Lady travels the country to do TV segments on pet topics.
Do you set goals for you business? Weekly/Monthly/Quarterly/Yearly?
Yearly
Do you remember the last time you had a weekend off?
Not exactly
Do you regularly take vacations?
YES
How many pets did you treat last week? Or pet clients did you cater too?
We usually work with 10-15 companies at any time.
What is your advice to a young person joining the pet industry?
Jump in! The more involved you get the more people that you will meet and the better off you will be.
Your favorite thing about your customers (i.e. pet parents).
My clients are all very excited about the solution their products and services offer pet parents.
What is the best thing you have done for your business to help you grow?
Hire professionals
When did you realize that this industry was more fun/rewarding/compassionate (add your own!) than a previous industry you may have worked in?
At my first trade show!
If you weren’t in the pet industry – what other profession would you love to do?
Own a bar
What is your favorite cocktail of choice?
A delicious hoppy IPA craft beer
Favorite book/movie/TV show?
The Alchemist
Most amazing place you have been to on planet earth?
Turkey
Favorite meal?
Chicken pot pie
When you were a kid, and someone asked, what did you want to be when you grow up? What was your answer?
A doctor
Favorite color?
Blue
Your favorite or most inspirational quote?
“Don’t copy the world, be a different person with a fresh newness in all you do and think”
What is your: Dog/horse/cat/bird/lizard/bunny Breed of choice?
Frog or Smushed Faced Dog
Hobbies you love that don’t involve pets, if any! 🙂
Bike riding and Dancing
How many pets do you currently own?
1
Dana is located in New York City and can be reached by email at WhitegatePR@gmail.com or by checking out her website. ]]>