by Nancy Hassel, American Pet Professionals This November our Pet Events Newsletter celebrates a big milestone, 10 years in production and circulation landing in email inboxes every week, 50 weeks a year!  If you do the math that is 508 Pet Events Newsletters, (the first few years were 52 weeks a year)!  Wow!  The Pet Events Newsletter started way before every single business influencer was asking you if you had your “list” or if you’re building your list!  Knowing full well that having email subscribers was way more important than trying to get a big page on Facebook, or worrying about those numbers, the focus was always on growing our email list database by encouraging people to subscribe.  At every single event, we have been at!  Our audience grew from 50 subscribers (friends, family, and a few pet business/pet professionals peers), to now having a subscriber base of nearly 13,000 pet parents, pet professionals and media.  New subscribers sign-up daily, and we pride ourselves on never ever having purchased a list.  We also take a lot of pride    and we strive to provide them events happening in our industry, for pet parents to go to with their pets, fundraisers and help support animal rescue all in one weekly publication. I honestly can’t believe it has been ten years already! This newsletter has helped our business grow, has taken me literally across the country attending and speaking at different pet industry events, helped inform and educate pet parents and pet professionals, has helped homeless pets find new homes, has introduced many to new pet products launching in the marketplace and has brought awareness to our industry to the outside world that we are a big community of like-minded individuals who love our pets, love working together and love love love going to pet-friendly events too!  So if you ever had an idea, or thought “Hey, Why isn’t someone doing that,” like I did, maybe that someone is YOU!  The Pet Events Newsletter started months before American Pet Professionals debut networking event with an idea to help pet parents know about local events – which grew to statewide and then national events.]]>