Category Archives: Pet Pro Education

Turn $10 into $1,500 Extra a Week

by Nancy E. Hassel, American Pet Professionals $1,500 extra a week sounds pretty darn good right?  The other night after getting caught in a rain storm with my dog Cody, I wanted to take him to get a bath.  Normally I take him to APP Member Bubbles & Biscuits because they have a...
Read more

What’s on your business card?

by Nancy E. Hassel, American Pet Professionals   I know what some of you reading this may be thinking, "uh I know this already."  Do you?  Do you really? :) The pet industry is a fantastic place to be - and as more and more new solopreneurs and companies jump into to our...
Read more

How to Stand out at a Pet Trade Show!

By Nancy E. Hassel, American Pet Professionals You may not know, but working in trade shows is something I have been doing for over 15 years, both as a vendor and as part of the production team. In January of 2002, the video and trade show production company I was working for at the...
Read more

Professional Photography: Image is Everything!

by Nancy E. Hassel, American Pet Professionals This has been a topic I have talked about numerous times before, yet the message doesn’t seem to get through to many pet professionals.   Imagine you get an email from a pet magazine, TV show or newspaper, and they want to feature you. Write about YOU,...
Read more