by Nancy E. Hassel, American Pet Professionals Understanding the difference between public relations and advertising is important to know as a business owner. Many confuse the two or just think they are the same, there are big differences to understand! In this video we talk about the difference between advertising and PR or public relations that all pet professionals should know. We give simple tips for pet pros to know what to ask when hiring a pr firm. We also discuss what an advertorial is.
Watch to the end for a special Pet Industry Guide you can download to learn about other magazines based on the area of the industry you are in!
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