Tag Archives: Pet influencers

Is Your Pet Included in Your Brand’s Story?

by Nancy Hassel, American Pet Professionals

These days, there is a lot of talk in marketing about creating your Brand Story. In fact, many marketing experts are advising businesses to go beyond storytelling and focus on story living....

Read more

Barkworld 2015 was a hit!

by Nancy E. Hassel, American Pet Professionals  My 3rd Barkworld in Atlanta just ended and as I type this in the air on the plane back to New York, I am thinking about all the wonderful pet professionals, influencers, keynote speakers, sponsors and vendors I met while there.  And the many sessions...
Read more