Tag Archives: Pet Brands

Is Your Pet Included in Your Brand’s Story?

by Nancy Hassel, American Pet Professionals

These days, there is a lot of talk in marketing about creating your Brand Story. In fact, many marketing experts are advising businesses to go beyond storytelling and focus on story living....

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How Do You Define Success For Your Pet Business?

By Linda Williams, Featured Guest Contributor How Do You Define Success For Your Pet Business? Creating Key Performance Indicators( KPI): Part 1 Revenue   Is your business successful? How do you know?   The most common measurement of success is gross revenue. But how do you know if you’re on track to make...
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