Tag Archives: Nancy Hassel

6 Tips to Stand Out from the Crowd

By Nancy E. Hassel, American Pet Professionals

Over a decade ago I worked full time at a PR firm, we had this enormous book, probably over 1,000 pages that had every odd holiday and regular holiday listed, by day, by week and by month. We would go through the book looking up...

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Youtube for Pet Businesses|How to use Canva!

Ever wonder how pet businesses make beautiful, professional graphics on a consistent regular basis?  We did too, until a few years ago we learned about Canva - our absolute favorite graphic art software, and best of all it is FREE!   We do use Canva for Work, as there are additional functionalities...
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10 tips to re-inspire your pet business

by Nancy E. Hassel, President of American Pet Professionals After recently speaking with a new pet professional and aspiring pet professional, their excitement about their industry and finding what they are ‘supposed to be doing in this world,’ in nothing short of inspiring. Or for this seasoned pet pro, seriously re-inspiring. I absolutely love...
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Global Pet Expo 2017 Stats

by Nancy E. Hassel, American Pet Professionals Every year Global Pet Expo (GPE), gets bigger and bigger, and I have the exhaustion to prove it.  The show is massive, 7.1 miles of trade show floor, and over 3,400 booths, it can be daunting to newbies attending and even to us veterans alike....
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