About

American Pet Professionals, (APP), is a multiple award-winning National Business Networking, Educational and MultiMedia Organization for the Pet Industry. Educating, Uniting, Referring, Connecting and Helping all Pet Professionals since February of 2009!

The organization offers in-person networking events nationwide with expert speakers offering their expertise on many different topics to help individuals and businesses grow, work together and unite the pet industry. Hosting over 100 in-person networking and educational events for pet professionals since it’s inception.

In addition to in-person networking events, American Pet Professionals also hosts webinars for our members; Facebook LIVE video series highlighting APP member pet professionals; sends out a weekly Pet Events Newsletter to 16,000+ pet lovers that covers events and works with many rescue groups throughout the region.

The membership-based, professional organization was founded by Nancy E. Hassel, a seasoned public relations professional and television producer who also always worked in the pet industry in one way or another since childhood.
Founder and President of American Pet Professionals, Nancy E. Hassel, also travels across the country Speaking and attending pet business conferences and works with many of the organizers of such conferences to bring more expertise, knowledge, ideas and inspiration to its members.

Featured regularly in Pet Age Magazine, Pet Product News International Magazine, Pet Business Magazine, Pets+ Magazine, Dogster Magazine, Modern Dog Magazine and numerous newspapers, blogs and TV stations throughout the country.

Over the past 11+ years, American Pet Professionals has become a multiple award-winning organization by being voted the Best Networking Organization, first place 3 -years in a row, 2012, 2013 and 2014.  APP has received accolades from other business organizations and even town officials. And our founder and President, Nancy Hassel, was named Women of Influence in 2018 by Pet Age Magazine. 

Dedicated to bringing together pet professionals from all areas of our industry has always been a #1 priority, and what APP was founded on.  Anyone in the pet industry has always been able to join and enjoy the many, many membership benefits, camaraderie of in-person networking events, as well as many educational webinars, members-only newsletters, information, insight and opportunities within the pet industry.

Whether you are a dog trainer, veterinarian, corporate pet business, pet influencer, dog groomer, horse farrier, pet store owner, involved in wildlife rescue, a dog or cat rescue organization, horse rescue organization, pet product manufacturer, pet retailer, pet massage therapist, pet photographer, animal lawyer, shelter worker, pet marketing or PR person, or just entering the pet professional world – then this is the organization for you!

Membership has incredible benefits, and there is now a level to suit everyone’s needs – to find out more about how to become a member click on our Join page!  Questions or suggestions can be sent to: info@AmericanPetProfessionals.com.

APP’s founder and president, Nancy Hassel, has also been in attendance and speaker at other pet organizations events across the country multiple times such as: Global Pet Expo; SuperZoo; Pets & Money Summit; Pet Connections Expo; Total Pet Expo; BarkWorld; BlogPaws; Top2Top Pet Industry Conference; P3 Pet Trade Show; APDT Dog Trainers Conference; Pet Writers Association just to name a few.

Recognized as an expert in the pet industry, named as an industry visionary, Nancy also is a speaker for over a decade a various pet industry events.  A columnist in various nationally recognized & local magazines, newspapers & blogs as a pet industry expert. 

2019 – Speaker: Pet Connections Expo – Original Seminar & Panelist, Edison, NJ
2019 – Speaker: SuperZooU – Original Seminar at SuperZoo, Las Vegas, NV – August

2019 – Speaker: Global Pet Expo – 2 Original Seminars at Global, Orlando, FL – March
2019 – Speaker: Baruch College – Advanced Social Media Marketing Class – March
2018 – Speaker: Pet Connections Expo, Oaks, PA – October
2018 – Panelist: NYC Pet Tech Meetup, Video Marketing for pet businesses – September
2018 – Speaker: Pet Industry Expert at NeVetica Launch, Baltimore, MD – July
2018 – Speaker: Hosting your own Responsible Dog Class at World Dog Expo, Secaucus, NJ – June
2018-Speaker at multiple sessions at Global Pet Expo in Orlando, FL
2017-Speaker at multiple sessions at the Pet Connections Expo in Oaks, PA
2017-Speaker at Bidawee Event in Wantagh, NY
2017-Speaker at World Dog Expo in Secaucus, NJ
2016-Speaker at P3 Pet Trade Show in Chicago, IL
2015-Speaker at Barkworld in Atlanta, GA
2014-Speaker at BarkWorld/MeowWorld Expo in Atlanta, GA
2014-Speaker at Total Pet Expo in two ‘Smart Zone’ sessions in Chicago, IL
2011-Speaker at Fashion Institute of Technology ‘Who’s Who in the Pet Industry’ Course
2009-Current – Speaker and/or Panel expert at every American Pet Professionals events
2008-2013 – Speaker & course curriculum developer for the Responsible Dog Ownership Class – taught in the Towns of Islip, Huntington, NY and across Long Island.
2007-Speaker at Long Island Entrepreneurs for ‘How to get your business in the News’