About Us

Established in February of 2009, Long Island Pet Professionals – now American Pet Professionals, was created as the first and only business networking group, dedicated to the Pet Industry on Long Island and throughout Brooklyn, Queens, Staten Island, The Bronx, New York City and nationwide.   The membership-based, professional organization was founded by Nancy E. Hassel, a seasoned public relations professional and television producer who also always worked in the pet industry in one way or another since childhood.

After networking with various top organizations for nearly a decade, Nancy was frustrated with the lack of community in the pet industry locally on Long Island.  Organizing and offering her very first networking event in February of 2009 – a crowd of 55 pet professionals from all over LI, Queens, Connecticut and NYC showed up. The organization has not slowed down since!

Members from other states started to join LIPP in 2011 and continued to do so over the last few years from: California; Connecticut; Pennsylvania; Illinois; Florida, Colorado and continuing to grow since American Pet Professionals officially launced in the fall of 2014. 

Whether you are a dog trainer, veterinarian, corporate pet business, pet influencer, dog groomer, horse farrier, pet store owner, involved in wildlife rescue, a dog or cat rescue organization, horse rescue organization, pet product manufacturer, pet retailer, pet massage therapist, pet photographer, animal lawyer, shelter worker, pet marketing or PR person, or just entering the pet professional world – then this is the networking group for you!

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Over the past 7+ years, American Pet Professionals has become a multiple award winning organization by being voted the Best Networking Organization, first place 3 -years in a row, 2012, 2013 and 2014. APP has received accolades from other business organizations and even town officials.

Dedicated to bringing together pet professionals from all areas of our industry has always been a #1 priority, and what APP was founded on.  Anyone in the pet industry has always been able to join and enjoy the many, many membership benefits, camaraderie of in-person networking events, as well as many educational webinars, members only newsletters, information, insight and opportunities within the pet industry.

In-person networking meetings have taken place in different locations across Long Island (Queens, Brooklyn and NYC too) and, Chicago and Connecticut over the years.  Our in-person meetings have been very successful and our “Guest Speaker Series” has offered presentations and advice from experts in the pet industry and has covered topics such as: Media Training, How to Promote Your Pet Business, Twitter Tweetorials, Cross promotion how to’s; How to Market Your Pet Business or Product, Public Relations for pet businesses & rescues, How to Grow and Franchise your Pet Business and You’re a Non-Profit Animal Rescue Group, Now What? (To name just a few topics!)

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The organization has hosted over 75 in-person educational networking events as well as many mastermind, brainstorming and roundtable events – all just for the pet professional.  APP has always enjoyed an amazing diverse group of pet professionals that continues to grow. APP’s founder and president, Nancy Hassel, has also been in attendance at other pet organizations events across the country multiple times such as: Total Pet Expo; BarkWorld; Global Pet Expo; BlogPaws; Top2Top Pet Industry Conference; APDT Dog Trainers Conference; Pet Writers Association to name a few.  Nancy has also been a speaker at industry events multiple times over the years.

APP is thrilled to now be a national organization and offer the rest of the country what LI and NY have been privy to for years and then some. American Pet Professionals will offer even more membership benefits, educational opportunities for pet professionals, networking (in-person, live online, lunch & learn sessions) and much, much more!

Membership has incredible benefits, and there is now a level to suit everyone’s needs – to find out more about how to become a member click on our Join page!  Questions or suggestions can be sent to: info@AmericanPetProfessionals.com.